Ramblers Scotland social media training
Does your Ramblers group use social media and want to reach even more people? Or would you like to use social media, but don’t know how?
This three-hour social media training sessions is designed to support anyone running a social media page for their group - by offering hands-on advice, tackling common problems and sharing best practice between volunteers.
The sessions will be delivered by Ramblers Scotland communications manager Danny Carden, who runs our national social media platforms, and who previously worked as social media strategy manager at ScotRail.
Topics will be adjusted to best fit the attendees’ needs, but will potentially include:
- The benefits of social media
- What channels to use
- How to set up a social media page
- Social media terminology
- Facebook pages vs Facebook groups
- Tips for volunteer management of pages
- How to build an audience
- Tagging other pages and organisations
- What makes good content: words, photos and basic smartphone video
- Basic social media advertising
- Potential pitfalls – and how to avoid them
- Examples of good practice from current Ramblers groups
- Some informal exercises to get brain cells and conversation going!
The training course will finish at 2.30pm, with at least half an hour available at the end for one-to-one guidance on particular issues.
Attendees should bring a laptop, iPad or smartphone (and ideas!) with them, as there will be wifi available and lots of opportunities for posting content and hands-on tuition.
This course is absolutely free to Ramblers volunteers, with lunch and refreshments provided.