Psychology of Fashion: Making Fashion Work for You | Goldsmiths University
Consumers make purchasing decisions based on many factors including, but not limited to, multisensory perception, social influences and past experience. In the rapidly evolving and increasingly competitive market place for fashion retailers consumers are becoming more demanding. In order to meet your consumers’ demands and provide them with the optimal consumer experience, an understanding of the psychological processes underpinning their behaviour is vital.. Psychology is based on evidence, not intuition or opinion. It uses rigorous methods to test hypotheses and deliver meaningful and reliable results. Through applying a psychological framework to a fashion context, you will be able to better understand and pre-empt the decisions consumers make. This will enable you to gain a competitive edge and to meet and potentially exceed customers’ increasing demands.
This is a 5 week course.
This Masterclass will especially appeal to:
Professionals in fashion and the creative industries
Marketing and brand professionals
Small fashion brands