Motif Tsunami Symposium
The Motif Tsunami Symposium 2020 NTU will provide a forum for discussions and debate on how the crystallisation of an ever-reductive visual language (motif) is charting changes across society, identity, retail and manufacture.
Perspectives are invited from across the academic community, from Cultural studies, Creative practice, Design theory, Marketing and manufacture etc.
An investigation into the dismissed semiotic shorthand of motif and its impact on aesthetic, consumer and design culture.
Participation is open researcher academics, PhD students, and anyone interested in addressing one of the following sub-themes;
Motif – Individuality and neo-tribes: The semiotics of cool (Dr Vanessa Brown)
Motif – Trend Tsunami: Erosion of design individuality and creative innovation (Tim Rundle)
Motif – From Interface to Gamification: Digital impact and the standardising of taste. (Dr Bill Balaskas)
Motif – Pattern Potential: Design narratives and brand identities (Kate Farley)
Motif – Want v Waste: Driving new consumer behaviours and environmental consequence.
Notes on potential themes emerging from broader analysis:
Motif – easy badge of individuality
The consumer uses motif to create a Morse code of multiple potential messages and gestures. From their last text, to their new tote, they have become experts at selecting and curating images that best represent their ideas and speak on behalf of their aspirations. As a badge of individuality or as a sign of tribal belonging. As an icon of credibility or an emblem of conformity.
Motif – eroding design and creative innovation
The inconsistent and tardy nature of trend adoption within contemporary product development and design practice highlights a lack of originality in response to trends. As evidenced by the homogenisation of motif across in the design community (from design student to established design brands). This phenomenon is exacerbated by the limited methods and services that support the effective anticipation and interpretation of motif. The forecasting industry has evolved to offer information in a very narrow format, with little differentiation. This form of information seems out of sync with new design practices by artificially compartmentalising trend information.
Motif – defining digital impact and the standardising of taste
In the wake of the digital revolution, changes in the ready access to design images, the profile of design industry and the erosion of design discipline barriers have resulted in fundamental changes in the design process itself. The Web and the associated tide of images it has released have heavily influenced the nature of inspiration and coloured the development of design outcomes. This vast shared visual library has magnified the impact of common consciousness and created a need for designers to push for greater variety with a more timely and individual response to trend.
Motif – altering consumer purchasing behaviours
Driven by the consumers increasing dependence of motif as a badge of credible participation in the culture of trend, Motif has become one of the greatest villains in the drama of fast fashion. Consumers are rejecting and repurchasing, driven by the need to have key motif trends evident on their key style identity markers (apparel, interior, tech etc.)