Inbound Pro Digital Strategy & Marketing Workshop - Sponsored By HubSpot

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Inbound Pro Digital Strategy & Marketing Workshop - Sponsored By HubSpot
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Mon 6 April 2020
Monday 6 April 2020
9:00 AM - 1:00 PM
Ended

Workshop Modules

  • HubSpot CRM & Marketing Pro Set Up - Correctly set up your HubSpot Pro application ready to build your inbound digital strategy, marketing campaigns inside.
  • Audit Analysis Workshop - Undertake a full audit of your current activities to establish a baseline of what is working, what isn't and what’s missing.
  • Fast Track Workshop - Create a tactical style shot in the arm top of the funnel lead generation campaign.
  • Entrepreneur Focus Workshop - Involves detailed research and creation of your buyer personas, buyer journeys, content strategy and assistance to define your SMART goals.
  • Power of Alignment Playbook Workshop - Bring together your strategic considerations into a playbook that is ready to be executed upon.
  • Get Stuff Done Workshop - It’s time to assemble your Inbound Marketing and Analytics Playbooks, bringing them to life through campaigns to achieve your SMART goals.
  • LaunchPad Monthly Workshop - Starting with a quality control approach, build your content calendar and go-live schedule.
  • Playbook Manager Monthly Workshop - Learn how to optimise live campaigns, launch new campaigns and maintain your Inbound marketing.

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The Workshop Investment

For full access for one delegate to the 180 Day program, including reserved workshop attendance, online support and lifetime membership to the Growth Engine Community.

The investment is £3,600 + VAT* and is spread over 6 Easy Monthly in Advance Payments of £600 + VAT . Book 6 Easy Payments at https://www.6teen30.com/inbound-events-leeds

For Full Workshop Details, FAQs and Terms and Conditions:

Pleas visit https://www.6teen30.com/inbound-events-leeds

Quarter 2 - 2020 Workshop Pro

Starts: 06/04/2020

Location: Leeds Becket University - Rosebowl Building

- Room TBA Closer to Event Start Date

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Enrol in our Inbound Workshop Pro to increase your knowledge and execution skills across all aspects of Inbound to apply in your own business.

These 'done with you' workshops follow pre structured agendas and monthly modules and are available in our Leeds, West Yorkshire Classroom where we deliver group learning experiences.

Delivered through 12 half day workshops, supported by zoom calls and webinars over a 6 month period, with lifetime membership to the growth engine community app to help you complete the four core workshop modules of Inbound Digital Strategy plus provide recurring ongoing monthly execution support through six further workshops to create and launch your Inbound Marketing campaigns from your Strategy and Marketing Playbooks inside your HubSpot application.

Inbound Pro Digital Strategy & Marketing Workshops Ensure you drive your marketing efforts the Inbound way and have confidence that your Inbound efforts are targeted in the right direction:

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Who Is This For?

The Ideal Company:

One who is looking to Grow Faster and is looking to overhaul their Marketing the Inbound way to increase traffic, leads and conversions from their marketing efforts.

The Inbound Digital Strategy and Marketing Execution Workshop Pro is ideal for Digitally focused businesses who are looking to build an Inbound Strategy and then execute Inbound Marketing campaigns inside their HubSpot application from the Playbooks that are created through the initial 90-day workshop.

A further 90 days ongoing execution support through the group workshop modules and remote support ensure your skills are developed to build and launch your campaigns.

The Ideal Attendee:

Due to the nature of digital strategy development and marketing campaigns, it requires in almost every instance some level of business remodelling to accommodate Inbound at the ownership level of the business.

The person who is responsible for the overall business strategy (or the Marketing strategy) who can influence and make decisions to positively change and adopt Inbound including the financial investments required to attend the workshop, also the investments to execute and build the marketing campaigns once the strategy is completed.

Typical job roles titles [provided for example only] would be:

CEO, Managing Director, Marketing Director, Owner, Senior Partner, Marketing Manager

Optional Combined Attendance

Often a C-Suite decision-maker would attend for the strategic development and purchase a second seat for their colleague to attend who would be implementing the marketing campaigns built from the strategy.

Typical secondary style implementer job role titles [provided for example only] would be:

Marketing Manager, Marketing Executive, Web Developer, Content Creator, Other Tech-based or marketing roles.

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What You Will Learn?

HubSpot Skill Development

Throughout the workshop firstly you will learn how to set up your HubSpot CRM and Marketing Pro app to align with your business operating requirements.

Digital Inbound Strategy Skill Development

With the HubSpot app set up correctly, you will learn how to correctly approach building an inbound digital strategy for your business.

Including learning how to

  • Audit historical performance to ensure a baseline is established to move forward from
  • Setting SMART Marketing Goals
  • Calculating traffic, leads and conversions to meet your SMART goals
  • Develop Your Buyer Personas
  • Develop Your Buyer Journeys
  • Develop Your Pillar & Cluster-Based Content Strategy
  • Develop Your Social and Ads Strategy
  • Develop Your Marketing Campaign Strategy Asset List across all three areas of Awareness - Consideration and Decision stages.
  • Create a Playbook to wireframe your campaigns inside once the course has completed providing a blueprint for you to build and continue to develop these.
  • Measure Inbound with Analytics

Inbound Marketing Skill Development

Your strategy requires execution to be successful, using your playbooks throughout the Get Stuff Done, LaunchPad and Playbook Manager Modules you will learn and then actually build your Inbound Marketing campaigns, launch them and then optimise them to maximise performance.

Including developing:

  • A lead generation strategy
  • An educational nurture strategy
  • A social media strategy
  • Build HubSpot Inbound Marketing Campaigns
  • Build Your Analytics Dashboards to Track Performance

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Course Duration & Modules

Workshop Duration:

  • The Course is delivered over 180 days.
  • Delivered through 12 half-day workshops [2 p/m]* supported by zoom calls and webinars.
  • Includes Lifetime Membership to the online Growth Engine Community.

*The Workshop does not include the subscription to your HubSpot Marketing Pro Subscription, this will be invoiced to you directly by HubSpot starting from £655 p/m from Month 1. 6teen30 Digital will arrange the HubSpot order for you as part of your onboarding if you do not already have HubSpot.

A Databox Analytics SaaS Subscription is also required for Workshop Pro and is charged at £39 p/m from Month 1.

Disclosure:

This workshop event is not in association with, hosted by or sponsored by Leeds Beckett University, 6teen30 Digital hire rooms under a commercial agreement to deliver the events due to the convenience of a Leeds central location, room specification and overall suitability to deliver the best environment for our delegates.

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Leeds Beckett University
Rosebowl Building - Room TBA, Leeds, West Yorkshire, GB
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