Improving Your Digital Marketing Strategy
CATA is delighted to offer all staff at our member attractions the chance to sign up to our first ever professional workshop. We have thirty places available at this valuable training seminar, run by Exeter based agency Optix Solutions. This afternoon event will be held on Wednesday 24 April, from 1pm, in The Barn at National Trust Trelissick House and Gardens, Feock, near Truro.
This inaugral training event for CATA members will give owners, managers and marketing teams some interesting insights into how to improve on their digital marketing offer.
Digital Marketing Trends
An insight from Optix Solutions on the big movements in digital marketing trends over the last 12 months and what to look out for in the future. Topics covered will include:
- Getting the digital basics right
- Google Celebrates 20 years
- Personal Branding
- Sequential Advertising
- Top Considerations for Digital Marketing in 2019
- Top Considerations for Web in 2019
- Digital Tools to Use
Top tips on how to create digital personas based on your key audiences, and how to find out what content your ideal customers need. Topics will include:
- What are Personas?
- Why are they important?
- How to create them
- Create your own digital personas for your organisation?
- How to use them
An overview of what makes a good website, attendees will learn how to recognise and utilise design trends and how to use a website as an effective marketing platform.